SCOR

Designing the next chapter of sports fandom

During my time as Head of Design at Sweet, I helped shape the creative and product direction that led into SCOR.io—building on years of work connecting fans with teams, athletes, and digital experiences. The challenge was to translate that foundation into an approachable experience centered on participation, play, and rewards.

Working alongside design, product, and engineering, I contributed to the visual direction and UX/UI, helping connect brand expression with the way fans navigate and interact with the product. My focus was on making complex concepts feel intuitive, creating a cohesive design language, and bringing the energy of sports into the digital experience.

This work drew on my broader experience at Sweet across branding, interface design, illustration, animation, and digital collectibles. It represented an opportunity to bring those disciplines together around a larger vision: giving fans more ways to engage with the sports they love.
scor.io