Cleveland Cavaliers

Digital Fan Experiences
From collecting memories to unlocking access.

During my time as Head of Design at Sweet, I worked with our multidisciplinary team on two connected Cleveland Cavaliers experiences: My Cavs Locker and Cavs United Gold Pass. Together, these projects brought digital collecting, personalized showcases, and exclusive rewards into a broader fan experience.

My Cavs Locker gave fans a virtual space to collect, curate, and display Cavaliers memorabilia. Digital sneakers, varsity jackets, courtside chairs, and team apparel became lasting reminders of game-day experiences. Collection milestones encouraged fans to keep building their lockers, while special items unlocked physical merchandise and courtside opportunities.

Cavs United Gold Pass expanded that relationship through a digital membership platform. Fans could discover and claim perks, access exclusive merchandise, and enter contests for experiences ranging from arena tours and courtside warmups to behind-the-scenes access. The desktop and mobile interface brought these offerings together with clear information about availability, expiration dates, and redemption status.

Across both projects, our team combined UX/UI, branded visual design, and digital collectibles to connect the Cavaliers’ identity with interactive fan experiences. The result was a progression from collecting moments to participating in them—giving fans new ways to express their loyalty and get closer to the team.